Tag: red sofa interviews

This site is showing all Articles related to this Tag: red sofa interviews

Red Sofa | Chandan Trehan at Bosch North America on failing correctly and ensuring digital fluency

Leveraging failure can be paramount to success, especially when adopting new digital processes and tools. Alongside adopting a human-centric approach, companies should be afraid of failure, Trehen argues.

Red Sofa | John Godfrey at Pirelli Tire on incorporating next-gen digital management systems

Upgrades focusing on cost control, improved ROI and predictive capabilities are at the core of Pirelli Tire North America’s digitalisation strategy. John Godfrey takes to the Red Sofa to explan the supplier’s adoption of advanced data collection and management processes.

“If logistics and IT collaborate as one, we accelerate digital transformation,” says International Motors’ Wandji

AI, alignment and accountability – how International Motors is navigating digital change from the inside out.

Red Sofa | Accuride’s Skotti Fietsam on increased collaboration between logistics and IT teams

Skotti Fietsam, senior vice president, supply chain and CIO at Accuride, sat down on the Red Sofa at ALSC Digital Strategies North America to share her insights into how teams in both fields can collaborate, as well as the importance of digital tools in compliance and supply chain mapping.

Red Sofa | Nissan’s Gerardo de la Torre on using digital tools to improve supply chain visibility

Gerardo de la Torre, regional senior director of supply chain management at Nissan Group of the Americas, expands on his Keynote from day one, answering questions about how Nissan has impletmented its supplier visibility platform and how he foresees it developing.

Red Sofa interview | Nissan’s Ben Shain on optimising delivery performance and carrier collaboration

Ben Shain, senior manager of vehicle logistics at Nissan North America, shares how the carmaker is driving performance improvements across its outbound logistics network by enhancing pipeline visibility, improving forecasting, and working in close collaboration with its carrier partners.

Red Sofa interview | International’s Tony Stinsa on the realities of EV truck logistics

Tony Stinsa, director of inbound and finished vehicle logistics at International, shares the logistical challenges in transporting electric commercial trucks and the innovations needed to move zero-emission vehicles more sustainably.

Red Sofa interview | Nissan’s Todd Myers on optimising FVL through data, digital tools and holistic planning

Todd Myers, director of finished vehicle logistics North America at Nissan, shares how the carmaker is continuously optimising logistics with data-led tools, system-wide planning and a focus on agility, skills and visibility.

Red Sofa interview | GM’s Amy Paulsen shares how lessons from EV start-ups are accelerating agility, innovation and infrastructure across GM’s FVL

Amy Paulsen, director of finished vehicle logistics at GM, joins the Red Sofa at FVL North America to discuss how the company is modernising its logistics systems, digitalising its networks and strengthening EV infrastructure to support its growing electric vehicle portfolio. Drawing on her experience in EV start-ups, she highlights how GM is applying new thinking and technologies to build a more agile and resilient supply chain.

Anu Goel on how Volkswagen Group of America’s regional strategy is mitigating tariff disruption and transforming vehicle logistics

Simplified metrics, regional teamwork and agile tools: VW’s Anu Goel shares how logistics is powering resilience across borders, at this years’ FVL North America 2025 conference.

Red Sofa interview | Audi and Helrom discuss scaling sustainable rail logistics at ALSC Europe

In this Red Sofa interview, Audi and Helrom discuss the future of multimodal logistics and the power of collaboration in decarbonisation.

Red Sofa interview | Autoliv’s Gisela Linge on empowering women, driving AI transformation, and reshaping supply chains

How AI, digitalisation, and inclusion are transforming supply chains. Autoliv’s Dr Gisela Linge shares insights from AL Europe 2025.

Red Sofa interview | Peter Hörndlein on how VW is building a more flexible, sustainable and future-ready vehicle logistics network

Peter Hörndlein outlines VW’s flexible logistics strategy, from tackling disruption to investing in sustainable transport solutions.

Red Sofa interview | GKN Automotive’s Chris Payne on co-creation, visibility and sustainable logistics partnerships for the future

GKN’s Chris Payne discusses logistics partnerships, data visibility and sustainable freight at ALSC Europe 2025.

Red Sofa interview | Renault’s Jean-Marc Carlicchi on AI, control towers and reshaping supply chain strategy with digital visibility and smarter planning

Discover how Renault is boosting resilience and dynamic planning with AI-driven control towers for inbound and outbound logistics.

Red Sofa interview | BMW’s Nadine Philipp on how sustainability and decarbonisation are shaping BMW Group’s supplier network and logistics strategy

Discover BMW’s approach to CO2 reduction in the supply chain and logistics with Nadine Philipp at ALSC Europe 2025.

Top automotive logistics Red Sofa insights of 2024: Sustainability, digitalisation, nearshoring and robotics strategies from leading OEMs

As 2024 draws to a close, we’re looking back at some of our best Red Sofa interviews from this year, where we spoke to experts across the globe about automotive logistics and strategies for success in the supply chain.

Megan Kelly

Red Sofa interview | Digitalisation and Diversity: Saba Azizi on CATL’s strategy for success in EMEA

At the Automotive Logistics & Supply Chain Digital Strategies Europe conference in Munich, Saba Azizi, Overseas Service Network and Development Manager for CATL, shared her remarkable journey from Iran to her pivotal role at the world’s largest EV battery company.

Red Sofa interview | Daimler Truck’s Marion Gillich on tracking supplier risk with AI and digital tools

Marion Gillich, head of supplier risk management at Daimler Truck took to the Red Sofa at ALSC Digital Strategies Europe to discuss the company’s digital transformation, including how Daimler collects data from suppliers and uses it to predict and manage supplier risk.

Red Sofa interview | John Torres on how Mercedes-Benz uses data quality to drive AI-powered efficiency

John Torres took to the Red Sofa at ALSC Digital Strategies Europe to discuss how Mercedes-Benz prioritises data quality as a strategic necessity rather than a supplementary function. By monitoring real-time metrics such as data completeness, transparency, and analysis, the organisation ensures that its processes are precise and aligned with business objectives. This foundational step underpins the integration of AI and analytics across the company’s operations.

Red Sofa interview | Harry Davies on building resilient supply chains through DEI

Join us on the Red Sofa at ALSC Digital Strategies Europe as Harry Davies, a senior procurement, logistics and supply chain expert with over a decade of experience, shares his expertise on diversity, equity and inclusion (DEI) in the automotive sector.

Red Sofa interview | Seat’s Alexandre Lerma and Jorge Miguel Corral Díaz discuss how Vortex AI is driving logistics innovation

At ALSC Digital Strategies Europe 2024, Seat’s Alexandre Lerma and Jorge Miguel Corral Díaz described how the carmaker is revolutionising logistics with its Human AI strategy, leveraging Vortex AI to enhance data quality, streamline operations and foster cross-functional collaboration.

Red Sofa interview | BMW’s Carolin Richter on the OEM’s humanoid robots redefining automotive logistics

At ALSC Digital Strategies Europe in Munich, BMW’s Carolin Richter, head of next generation robotics, spoke about humanoid and multi-purpose robots capable of automating intricate logistics tasks that were previously deemed impossible.

Red Sofa interview | JC Deville on how Toyota is driving digitalisation in vehicle logistics

Toyota Motor Europe’s vice-president of supply chain, Jean-Christophe Deville, shares key insights on Toyota’s innovative projects aimed at enhancing vehicle logistics through digitalisation.

Red Sofa interview | Paulina Chmielarz on how JLR drives digital transformation across supply chain operations

Paulina Chmielarz, digital innovation director for Industrial Operations at JLR, shares key milestones and innovations driving the carmaker’s ambitious transformation across supply chain, manufacturing, and procurement.

Red Sofa interview | Javier Valadez on Paccar Mexico’s EV supply chain innovations

Javier Valadez, director of operations at Paccar Mexico takes to the Red Sofa in Mexico to share how the carmaker is leveraging Mexico’s role as a production hub to expand EV capabilities.

Red Sofa interview | GM’s Monica Garcia on EV expansion and long-term collaboration

Monica Garcia, GM’s director of global purchasing and supply chain in Mexico, shares insights into the company’s EV strategy, resilient supply chains, and long-term supplier partnerships at ALSC Mexico 2024.

Red Sofa Interview | Kia México’s multidimensional approach to logistics, customs and purchasing

Ricardo Ortega Márquez, senior manager for purchasing, customs and logistics at Kia México takes to the Red Sofa at ALSC Mexico 2024 to discuss the innovative strategies driving the OEM’s success.

Red Sofa | Adapting vehicle logistics: Carlos Eudave on building resilient networks for Nissan Mexico

Nissan Mexico’s head of FVL, Carlos Eudave, took to the Red Sofa at Automotive Logistics & Supply Chain Mexico 2024.

How Nissan is reinventing supply chain partnerships in a nearshoring era: Red Sofa insights from Dayan León, parts logistics subdirector

Dayan León, parts logistics subdirector at Nissan Motor Corporation, shares how nearshoring is reshaping partnerships in the automotive supply chain, highlighting the importance of trust, flexibility, and digitalisation in building resilient logistics strategies for the future.

Red Sofa | Hugo Villicaña, Brose North America on enhancing resilience in Mexico-US cross-border logistics

Watch our exclusive interview with Hugo Villicaña, Transportation Manager at Brose North America, as he discusses strategies for overcoming supply chain challenges in Mexico and North America.

Red Sofa | Rubén Ballesteros on how MG Mexico drives growth with innovative logistics strategies

MG México has been expanding and building out its supply chain by tailoring it to the Mexican market. In a Red Sofa interview at Automotive Logsitics & Supply Chain Mexico 2024, its head of logistics, Rubén Ballesteros, spoke to Automotive Logistics’ chief content officer about the company’s ability to make flexible decisions faster and its future plans in the country.

Red Sofa Interview | Iván Dávila, Nissan on scaling automation in inbound logistics

Nissan’s Iván Dávila discusses logistics automation, highlighting opportunities, challenges, and the importance of team engagement in optimizing inbound logistics…

Red Sofa Interview | Sid Philar, Lucid Motors on forging win-win partnerships

Lucid Motors’ Sid Philar takes to the Red Sofa to discuss how to build and promote trust in the automotive logistics and supply chain, through effective partnerships, investments and leadership

Red Sofa Interview | GM’s Jeff Morrison on deepening partnerships with suppliers

As the sector pivots toward electrification and automated driving, the need for deeper supplier partnerships and innovative logistics solutions has never been more critical, said GM’s Jeff Morrison…

Red Sofa Interview | Todd Myers, Nissan on aligning KPIs to future-proof finished vehicle logistics

Myers shared valuable insights on the evolving landscape of vehicle logistics on the Red Sofa at ALSC Global 2024…

GKN Automotive’s, Mair, on navigating supply chain turbulence with people and technology

GKN Automotive adapts to supply chain challenges by prioritising people and flexibility, enhancing logistics across the automotive industry, and leveraging data to ensure agility and sustainability.

Mike Tickle on JLR’s agile and collaborative supply chain transformation

Michael Tickle spoke with us at the Automotive Logistics and Supply Chain Global 2024 confernece that took place from 24-26th September at Detroit. He highlighted the shift in supply chain, diversity in automotive supply chain and importance of collaboration

Mercedes Figueroa on how Stellantis is using AI to enable flexible logistics

Our Chief Content Offiser spoke with Mercedes Figueroa, Head of Transportation Operations for Stellantis North America about how the company is building flexibility, resilience, and efficiency into its logistics operations through cutting-edge technology and strategic collaboration with partners.

Red Sofa Interview | Criss Edwards, Unipart on transforming the auto industry

Criss Edwards, President and Managing Director North America at Unipart spoke with our Chief Content Officer Christopher Ludwig at the ALSC Global 2024 on how Unipart and the broader 3PL industry will continue to evolve and support OEMs in this new era.

Red Sofa Interview | Jessica Hanson, Bosch on improving cross-border logistics

Jessica Hanson, vice-president of Logistics, Bosch North America discusses cross-border logistics, digital innovations and enhanced partnerships in managing cross-border logistics

Red Sofa Interview | Toyota’s David Herb on the future of AI in supply and demand planning

At the inaugural ALSC Digital Strategies North America, David Herb, Business Insights and Strategy manager, Demand and Supply Management, Toyota North America took to the Red Sofa to talk about the benefits and opportunities of AI in supply and demand forecasting.

Red Sofa Interview | Nissan’s Gerardo de la Torre on cyber security and digital action plans for automotive supply chains

At the inaugural ALSC Digital Strategies North America, keynote speaker Gerardo de la Torre took to the Red Sofa to talk about Nissan’s digitalisation strategy and its next steps.

Red Sofa Interview | Logen Lytle, Honda on organisational change to enable supply chain digitalisation

At the inaugural ALSC Digital Strategies North America, Logen Lytle, Operations Technology lead at Honda took to the Red Sofa to talk about organisational change and restructuring business units to enable and enhance digitalisation in the automotive supply chain.

Red Sofa Interview | Vinturas’ Ronald Kleijwegt on interoperability and private blockchain in automotive logistics

At the inaugural ALSC Digital Strategies North America, Kleijwegt took to the Red Sofa to discuss the importance of interoperability in the digitalisation of the supply chain, and the barriers that can come into play.

Red Sofa Interview: Skotti Fietsam on calculating ROI of digitalisation for Accuride’s supply chain

At the inaugural ALSC Digital Strategies North America, the head of supply chain for tier one supplier of wheels for commercial vehicles, Accuride, took to the Red Sofa to discuss how to calculate hard and soft savings and return on investment for digital technologies.

Red Sofa Interview: VW’s Anu Goel on thinking regionally in FVL

Anu Goel, executive vice-president, Group After Sales & Service, Volkswagen Group speaks to Christopher Ludwig, chief content officer, Automotive Logistics about bringing together North America’s US, Canada and Mexico vehicle logistics divisions under a Virtual Task Force to explore more opportunities that are beneficial for the region as a whole.

Red Sofa Interview: How California State is investing in finished vehicle logistics

Christine Casey, deputy secretary for Freight Policy, California State Transportation Agency takes to the Red Sofa to tell Christopher Ludwig, chief content officer, Automotive Logistics about the investments into California’s FVL sector.

Red Sofa Interview: BMW’s progress in US-Mexico network strategy

Raúl Gamboa, head of Logistics, Production Control and Production Systems at BMW Group Plant San Luis Potosí speaks to Richard Logan, senior content producer, Automotive Logistics about the progress and challenges facing the carmaker in the finished vehicle sector.

Red Sofa interview: Nissan’s Steve Jernigan on network improvements in Mexico

At this week’s Finished Vehicle Logistics North America 2024 conference in California, Steve Jernigan, senior director of supply chain management for Nissan North America, took to the Red Sofa to tell Richard Logan, senior content producer, Automotive Logistics about improvements to domestic haulaway performance in Mexico, which includes better equipment utilisation and availability.

Red Sofa Interview: VW’s Oliver Bronder on turning disruptions into strategic advantages

With a focus on reliability, transparency, and the strategic importance of logistics, Bronder delves into how Volkswagen is navigating the complexities of the automotive supply chain to emerge stronger and more resilient.

Red Sofa Interview: BMW’s Dr Michael Nikolaides on cross-functional decisions in the supply chain

BMW has learned how to better steer its network through volatile times through combining business divisions to make cross-functional programming decisions in its supply chain.

Red Sofa Interview: Why Toyota Motor Europe isn’t looking for flexibility

Jean Christophe Deville, vice-president of supply chain at Toyota Motor Europe said he isn’t looking for flexibility in his logistics partners, and is instead looking for forecasting capabilities.

Red Sofa Interview: Jean-Marc Carlicchi on Renault’s next step in digitalisation

At ALSC Europe in Bonn, Germany last week, Jean-Marc Carlicchi, VP of Supply Chain Engineering at Renault Group took to the Red Sofa with Christopher Ludwig, Chief of Content, to talk about the OEM’s digitalisation journey.

Red Sofa Interview: JLR’s Levent Yuksel on scaling green logistics solutions

At Automotive Logistics & Supply Chain Europe 2024 in Bonn, Germany, Levent Yuksel, freight operations director at JLR sits down on the Red Sofa to discuss how we can scale green logistics solutions by working in partnership.

Red Sofa Interview: Empowering excellence for women in the supply chain

Watch Sabine Isenbort, manager of inbound logistics operations at Ford Europe, Isa Kalinska, lead of logistics and distribution at JLR, and Sonia Santors, vice-president of worldwide manufacturing at Bosch on the Red Sofa at ALSC Europe 2024 in Bonn.

Red Sofa Interview: Navistar to use VW Group and Traton cross-docking in North America and Mexico

Haley Wilson, logistics director at Navistar, is working with Volkswagen Group in North America and the wider Traton Group to enhance best practices, share processes and consolidation such as cross-docking, which will improve logistics while Navistar ramps up its EV production.

Red Sofa Interview: VW Truck & Bus Mexico’s plans to increase localisation

Halley Vieira, plant manager in Production and Logistics, VW Truck & Bus Mexico discusses the decision to localise in Mexico rather than import parts from Brazil, and how synergies with VW Group and Traton Group are playing an increasingly important role in the plant’s logistics.

Red Sofa Interview: VW Chattanooga is sharing EV logistics learnings with the VW Group

Watch Paulo Monteiro, head of Logistics, VW Group of America Chattanooga Operations discuss how the Chattanooga plant is leading the way in terms of EV logistics, and why it is sharing its findings with the wider Volkswagen Group and its resurrected Scout brand.

Red Sofa Interview: How Volkswagen is readying for electrification in México

Peter Koltai, senior director of logistics at Volkswagen de México discusses how the division is getting ready for electrification across the country and how to find synergies between the plants and the wider VW Group.

Red Sofa Interview: VW logistics using rail and digital twins to boost sustainable operations in US and Mexico

Christoph Hartmann, head of Transport Networks, VW Group Logistics is using digital twins to help improve inbound logistics, and is adapting lessons learned in Europe to boost digitalisation and sustainability.

Red Sofa Interview: VW’s global logistics experts on synergy in the supply chain

Watch Volkswagen Group’s top global logistics experts weigh in on why synergy and collaboration between business units is critical to improving operations, sustainability and advancements within the supply chain.

Red Sofa Interview: BMW’s creativity is helping solve its supply chain problems in Mexico

Raúl Gamboa, director of material and transport control, BMW Group Plant San Luis Potosi talks to Richard Logan, senior content producer, Automotive Logistics about BMW’s creative innovations to mitigate supply chain problems in Mexico.

Red Sofa Interview: Audi Mexico’s agile supply chain strategies

Francisco Bravo discusses Audi Mexico’s journey towards supply chain excellence, addressing challenges, embracing technology and aligning with the brand’s vision for a sustainable future.

Red Sofa Interview: Unveiling Nissan’s approach to talent and tech in Mexico

Chris Styles, vice-president of supply chain management at Nissan North America, discusses talent needs and technological evolution with Automotive Logistics’ editor-in-chief Christopher Ludwig at this year’s Automotive Logistics and Supply Chain Mexico conference. Styles emphasises messaging for the younger workforce, digitalisation and automation in supply chain operations, and Nissan’s priorities for advancing Mexican infrastructure alongside teh country’s established OEM ecosystem

Red Sofa Interview: Collaborating with Mexican authorities to ease logistics constraints

Lizette Gracida, senior director of external affairs and trade compliance at Toyota Motor de Mexico joins the Red Sofa at Automotive Logistics & Supply Chain Mexico to share how collaboration can ease bottlenecks and improve logistics within the country.

Red Sofa Interview: How Bocar is championing Mexican localisation

Leonardo Martins, global logistics director at Bocar Group, joins the Red Sofa at Automotive Logistics & Supply Chain Mexico to share how Bocar is championing localisation in Mexico.

Red Sofa Interview: Bosch’s Ekaterina Serban on Supply chain cybersecurity risks and opportunities

In this interview, Ekaterina Serban talks about the biggest risks and challenges posed by today’s security environment. With high levels of interconnectivity in products, and compliance and security issues surrounding legacy systems, supply chain cyber concerns are a major challenge for automotive manufacturers and suppliers.

Red Sofa Interview: JLR’s Paulina Chmielarz on how data strategy supports a reimagined supply chain

In her new role as director of Digital & Innovation at JLR, Paulina Chmielarz has been aligning internal divisions to set a strong foundation for her bigger visions. As part of JLR’s ‘Reimagine’ strategy, she talks about aligning digital and data strategies will be essential in the transition to electric and software-defined vehicles.

Red Sofa Interview: Seat’s Alexandre Lerma on control tower creation for automated, robust and flexible supply chains

From automation-driven advancements to the reformation of operational frameworks, Lerma envisions a future shaped by cross-functional teams impacting both pre-production and commercial activities. Yet, the primary challenge lies in rallying more suppliers to collaborate within this innovative framework.In Lerma’s vision, collaboration, fueled by data alignment and pioneering functionalities, will be the cornerstone of Seat SA’s quest for a robust, adaptable, and interconnected automotive ecosystem.

Red Sofa Interview: Volkswagen’s Frank Göller on Catena-X and supercharging automotive supply chains

At the recent Automotive Logistics and Supply Chain Digital Strategies conference in Germany, Frank Göller, head of digital production and processes, Volkswagen Group, and vice-president of internationalisation at Catena-X, said the data-sharing platform is built on strong automotive players who shared the same ideas and agenda, including collaboration and data security. But what does that mean for automotive supply chains and logistics? Watch to find out more…

Red Sofa Interview: Autoliv’s Dr Gisela Linge on the human-centric engine driving digitalisation

Dr Gisela Linge, supply chain vice president at Autoliv says the key to embedding digitalisation is to “first embed this in our way of working and thinking,” making digitalisation human-centric and having the problems of key users in mind.

Red Sofa Interview: Dr Birgit Boss talks about Bosch’s adoption of digital twins and semantic models

Dr Birgit Boss, senior expert for digital twins and standardisation at Bosch, explains why data is now more important than ever in building more interoperability into the automotive supply chain.

Red Sofa Interview: Infineon’s Birgit Fuchs on the digital tools being used for semiconductor capacity planning

Infineon’s vice-president of supply chain automotive, Dr Birgit Fuchs, talks about the role digital technology is playing to help Infineon manage semiconductor supply and mitigate the sort of inbound disruption the automotive industry has seen in recent years.

Red Sofa Interview: how BMW is digitalising supply chains for greater speed, standards and traceability

Michael Ströbel, who leads BMW Group’s global digital production and logistics processes, joins the Red Sofa to discuss what its cloud integration means for logistics and expanding data reference points, and points traceability requirements upstream and downstream whilst looking to new uses cases for generative AI.

Red Sofa Interview: EVs present opportunities to consolidate a fragmented industry

Daniel Harrison, automotive analyst, Automotive Logistics talks to Christopher Ludwig, editor-in-chief about the highly fragmented North America logistics industry, capacity shortages, digitalisation, a positive outlook for the future of the sector and opportunities to consolidate through the transition to EVs.

Red Sofa Interview: Honda’s dynamic logistics routing in US a breakthrough in flexibility

Dan Pace, transportation unit leader at Honda in the US, sits on the Red Sofa to discuss how the OEM has made its inbound logistics routing more agile to actual demand, and improved part-level visibility.

Red Sofa Interview: Diversity in automotive logistics: taking charge at Bosch

Jessica Hanson, VP of logistics North America at Bosch, join the Red Sofa to share her personal story and advice for how women, minorities and other diverse groups can develop in automotive logistics and supply chain.

Red Sofa Interview: Keeping calm in supply chain chaos – leadership lessons at Stellantis

Anna Markett, senior vice-president of supply chain at Stellantis North America, joins the Red Sofa to discuss navigating the OEM’s complex North American supply chain, notably with empathy and a thirst for learning about all facets of operations across the organisation.

Red Sofa Interview: Material control is BMW's next frontier for AI at Plant Spartanburg

Oliver Bilstein, who leads logistics for BMW’s manufacturing in the US, joins the Red Sofa to discuss how new technology and automation are increasing flexibility in production and supply chain and how logistics needs to adapt to ramp up EV and battery output.

Red Sofa Interview: Toyota invests in people and partners for North American service parts logistics

Michael Schad, who leads service parts fufillment and logistics at Toyota North America, joins the Red Sofa to explain how the carmaker is enhancing its service parts distribution through improved training, new technology and more delivery and pickup options across the US.

Michael Nikolaides on why logistics is a strategic advantage at BMW

In this exclusive video interview, the carmaker’s global head of supply chain management explains how logistics is driving production and product strategy, influencing localisation and helping BMW meet green objectives – and why logistics providers should bring him more new ideas

Watch: Shanghai rises again for Volkswagen’s supply chain

Despite Covid lockdowns and disruptions, SAIC Volkswagen remains a production powerhouse. In a wide-ranging video interview, executive director of logistics at the joint venture, Dr Susanne Lehmann, discusses managing scale with partners, digitalising logistics and creating more transparency across the supply chain.